Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
YogaSix and Luna Grill are celebrating National Yoga Month with a new Balance Bowl and wellness events linking food and flow.
F45 Training and Endurance Zone have launched FIT Rewards, a loyalty program giving members perks like supplements, apparel, tech and more.
Eleiko launches next-gen sensor-ready barbells, extending its precision engineering into connected fitness as strength training demand surges.
Kith Ivy is bringing padel and luxury wellness, along with Erewhon’s first East Coast tonic bar, to New York City this fall.
The Gym Group’s Gen Z Fitness Pulse Report finds that nearly half of Gen Z-ers rank fitness as a top spending priority.
The Delhi High Court has dismissed Ultrahuman’s lawsuit against Oura, citing “wilful and deliberate” non-disclosure of U.S. trade rulings.
Flex has just raised $15M in Series A funding to bolster its HSA and FSA payment platform and make wellness purchases more accessible.
Los Angeles boutique fitness brands are urging people to skip booking apps and instead support studios with direct bookings.
Happy Head's genetic-based approach to hair health leverages at-home DNA testing and personalized treatment plans.
Lifestyle brand Alo is evolving its workout platform with a new name as it pushes further into all aspects of modern wellness.
Sign Up to Our Newsletter
