MoonBrew’s Melatonin-Free Sleep Drink Now Comes With a Gut Health Boost
The superfood-powered supplements company adds prebiotic fiber to its mix of sleep-supporting magnesium, L-theanine and more.
The Fitness Industry’s Data Opportunity Is Massive. But What Comes Next?
Leaders from 24 Hour Fitness, David Lloyd, Google and Garmin gathered to discuss how operators and tech companies are working to make sense of data for fitness consumers.
Marine Nutrition Startup Raises $13M for Functional Seaweed Drinks
Aqua Theon has landed funding for its OoMee drink line as investors dive into marine nutrition as an emerging wellness category.
A Franchisee Ethos Built for the Long Game
How Tony Hartl turned endurance, ownership, and patience into one of Crunch’s most durable franchise groups
ATN Weekly: Gyms Are Riding the GLP-1 Wave
After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.
UBX Pilots Traditional Gym Model Inside a Boutique Fitness Studio
Boxing and strength franchise UBX is launching a hybrid boutique fitness and big-box gym add-on for members and franchisees.
Peloton, Hyrox Deepen Content Partnership Ahead of NYC Race
Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.
Xponential Fitness Agrees To Pay Nearly $40M in Settlements, Shares Plunge
Xponential Fitness agreed to a proposed $17 million FTC payment and finalized a $22.75 million franchisee settlement as its shares plunged.
Legislators Push To Create a Mens’ Health Department in US Government
If passed, the State of Men’s Health Act would establish an Office of Men’s Health within the U.S. Department of Health and Human Services.
Xenom Secures $15M for Elite Fitness Competition Backed by Jeffrey Katzenberg’s WndrCo
As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
