Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
    • Disrupt 2025
  • REPORTS
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
    • Franchise Landscape 2025: Insights Into Fitness & Wellness Growth
  • ATN LISTS
    • Most Innovative '26
    • Startups To Watch ’25
    • The Most Innovative '25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Register for the ATN Innovation Summit on June 16-17 in NYC

The Event Fitness & Wellness Owners and Operators Can't Miss.

Buy Tickets

a collage of Slice soda cans
Nutrition

Slice Rewinds to the ’80s, but Leaves (Most of) the Sugar Behind

With a healthier recipe and a retro radio campaign, Slice is targeting consumers who remember the original and are ready for a healthier, gut-friendly pour.

Courtney Rehfeldt • Jun 16 2025
A woman on a pickleball court holding a paddle
Fitness

Pickleball Becomes Ground Zero for Wellness-Focused Brands

Le-Vel teams up with USA Pickleball, one of many wellness brands that are racing to join the sport’s booming scene.

Courtney Rehfeldt • Jun 16 2025
young people toasting
Wellness

This Is What Gen Z’s Happy Hour Looks Like Now

Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.

Courtney Rehfeldt • Jun 13 2025
Fitness Business

Gen Z, Personal Training Drive Continued Growth for HVLP Gyms

According to a research note from TD Cowen, Gen Z is expected to expand the market for low-price gyms in the years ahead.

Josh Liberatore • Jun 13 2025
Dr. Brett Florie, board-certified anesthesiologist and founder of Hydration Room with a patient during an IV therapy consultation
Wellness

Hydration Room Opens in Rancho Cucamonga, Plans Bay Area Expansion

Hydration Room opens its first San Bernardino County clinic at Victoria Gardens, offering IV therapy and a new NAD+ Membership.

Courtney Rehfeldt • Jun 13 2025
woman rides on a Peloton bike
Fitness

Peloton Creates CTO Role To Power Next Chapter of AI Innovation

Peloton has named its first chief technology officer, promoting Francis Shanahan to lead its AI strategy and next chapter.

Courtney Rehfeldt • Jun 13 2025
F1 driver wearing uniform with gatorade logo
Nutrition

Gatorade Shifts Gears Into Women’s Racing With F1 Academy Deal

Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.

Courtney Rehfeldt • Jun 13 2025
people standing in line at Starbucks
Nutrition

Cold Foam, Hot Trend: Starbucks Joins the Protein Craze

As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.

Courtney Rehfeldt • Jun 13 2025
Father's Day Gift Guide
Reviews

The Best Father’s Day Gifts for Fitness-Focused Dads

Shopping for the best Father's Day gifts for the fitness- and wellness-minded dad? We've rounded up the best finds for every type and budget.

Elizabeth Ostertag • Jun 13 2025
partnership

How Daxko Helps Community Fitness Centers Win Over Gen Z

As Gen Z reshapes the meaning of community, health and fitness organizations face a new challenge: staying relevant ...

Athletech Studios • Jun 13 2025
  • 1
  • …
  • 197
  • 198
  • 199
  • 200
  • 201
  • …
  • 694

From Our Partners


Playlist
Fitness Business

Playlist Launches Kite to Power the Next Phase of Multi-Brand Fitness 

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Fitness

Xponential Fitness Hires New President, Looking Outside the Industry

Wellness

There’s No Clear Winner in the Wellness Tourism Market, Survey Finds

Fitness

Pilates Instructors Take Steps to Address Inclusivity Questions

Videos


The Lens: Technology Will Define the Next Era of Fitness

The Future Movement of Fitness

The Lens: The Future Movement of Fitness with Sequel Brands

Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

Sebastien Lagree
Fitness Business

Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

Sam Bernstein, Chelsea Piers Fitness
Fitness

Unscripted: Chelsea Piers’ Sam Bernstein on Knowing Your Market

Pete Moore for Integrity Square
Industry News

Unscripted: Integrity Square’s Pete Moore Renames the Fitness & Wellness Industry

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News