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Queen Latifah for WeightWatchers
Wellness

WeightWatchers Crowns Queen Latifah the Face of Its Menopause Care Launch

Queen Latifah joins WeightWatchers as spokesperson for its new menopause program, part of the company’s post-relist strategy focused on women.

Courtney Rehfeldt • Sep 08 2025
Finance

Temple Lifestyle Brands Acquires Rise Kombucha

Temple Lifestyle Brands acquires Rise Kombucha as functional drinks surge globally, as demand grows for better-for-you beverages.

Courtney Rehfeldt • Sep 08 2025
exterior of a 24 Hour Fitness gym
Fitness

24 Hour Fitness, ISSA Launch Program To Certify All GMs as Personal Trainers

24 Hour Fitness has partnered with the International Sports Sciences Association (ISSA) to certify all its GMs as personal trainers.

Courtney Rehfeldt • Sep 08 2025
Fashion

Gymshark Steps Into Footwear With Performance Brand R.A.D

U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.

Courtney Rehfeldt • Sep 08 2025
Wellness

Evolv Launches Oral GLP-1 Supplement Designed To Mimic Drugs Like Ozempic

Evolv's oral GLP-1 supplement uses biomimetics to mimic the body’s natural satiety hormone and reduce appetite.

Courtney Rehfeldt • Sep 05 2025
woman works out next to an Alo towel and Alo dumbbells
Fitness Business

ATN Week in Review: Everyone Wants To Be a Wellness Company

This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.

Josh Liberatore • Sep 05 2025
Wellness

Power Plate, Exos Strike Partnership Across Athletics, Workplaces & Beyond

Power Plate has partnered with Exos to integrate vibration tech across training, workplace wellness, tactical readiness and digital platforms.

Courtney Rehfeldt • Sep 05 2025
PLAE equipment and an LG tv inside a Fitness2020 gym
Case Studies

Fitness2020 Sees Member Conversion Boost from LG Electronics, PLAE Additions

Georgia-based gym brand Fitness2020 has added digital display tech from LG Electronics and strength equipment from PLAE to its facilities.

Arthur Zaczkiewicz • Sep 05 2025
The Pack fitness logo
Fitness

Russell Wilson, Ciara Join NYC Fitness Studio The Pack as Founders

Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.

Courtney Rehfeldt • Sep 05 2025
Tara Davis Woodhall
Fashion

Nike Riffs on Iconic Tagline, Targeting Gen Z With ‘Why Do It?’

Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.

Courtney Rehfeldt • Sep 05 2025
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