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Abby Olson
Fitness

The Picklr Taps Former Crumbl Exec To Power Global Expansion

The Picklr names former Crumbl exec Abby Olson as COO as the fast-growing pickleball franchise enters a new growth phase.

Courtney Rehfeldt • Jul 10 2025
Fashion

Buyco’s New Activewear Drop Ditches Landfills, Not Performance

Buyco launches a sustainable activewear line made from recycled materials, featuring circular design and compostable packaging.

Courtney Rehfeldt • Jul 10 2025
Calley Means and Anthony Geisler speak at the ATN Innovation Summit
Fitness

Calley Means, Anthony Geisler Urge Fitness Industry To Step Up Advocacy Efforts

Means, a White House adviser, and Geisler, a top fitness executive, say the timing is right to push for a bigger seat at the table in Washington.

Josh Liberatore • Jul 10 2025
Back On My Feet - Peachtree Road Race 2025
Fitness

Anne Mahlum Returns to Back on My Feet With $1M Pledge & Big Expansion Goals

Anne Mahlum returns to the board of Back on My Feet with a $1 million pledge to support national expansion ahead of its 20th anniversary.

Courtney Rehfeldt • Jul 10 2025
Kira Stokes Retreat
Fitness

Celebrity Trainer Kira Stokes Brings Her Signature Method to Canyon Ranch

Retreat-goers will get the chance to sweat, reset and reconnect with Kira Stokes this July at the luxe Berkshires resort.

Elizabeth Ostertag • Jul 10 2025
instructor helps a client at a Club Pilates
Fitness

Club Pilates & Disney Team Up for ‘Freakier Friday’ Collab

Club Pilates partners with Disney on “Freakier Friday” themed classes, influencer events and a chance to win a trip to the premiere.

Courtney Rehfeldt • Jul 10 2025
ATN's Edward Hertzman and Peloton's Nick Caldwell
Fitness

The Outsider Rewiring Connected Fitness: Nick Caldwell Brings Big Tech Thinking to Peloton

Peloton CPO Nick Caldwell shares how the brand is evolving beyond its bike-first image, leveraging AI, software and community.

Courtney Rehfeldt • Jul 10 2025
Nutrition

From Tech to Tea: This Serial Entrepreneur Is Making a Play for the Functional Beverage Market

Kim Perell has joined Jay Shetty and Radhi Devlukia to bring functional sparkling tea brand Juni to a new generation of consumers.

Courtney Rehfeldt • Jul 10 2025
artwork for the ATN Stack article series
Tech

The Stack: How AI Is Driving Rapid Change in Business

Artificial intelligence will cause "unprecedented" changes for companies and organizations, Mary Meeker's new report predicts.

Arthur Zaczkiewicz • Jul 10 2025
partnership

How Halotherapy Solutions Multiplies Wellness Outcomes

Facilities are seeing stronger engagement, premium upgrades and real health outcomes with innovative recovery technology.

Athletech Studios • Jul 10 2025
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From Spotify to Pilates & Hyrox, Peloton Charts Life Beyond the Bike

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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