Rendering of the upcoming Boca Paddle.

Life Time, CityPickle & Pickleball Pros Rally Behind Luxe Boca Paddle Club

Life Time, CityPickle and top pickleball pros are backing a 100,000-square-foot luxury paddle club in Boca Raton.

A group of women from Burn Boot Camp.

Burn Boot Camp Raises $465K+ for Muscular Dystrophy Association

Burn Boot Camp raised $465,500 in its ninth annual “Be Their Muscle” campaign for the Muscular Dystrophy Association.

A sidewalk with

7 Foot Traffic Insights That Belong on Every Gym Operator’s Radar

New data from Placer.ai reveals how gym-goers are shifting habits in 2025, from visit frequency to income trends and peak-hour preferences.

Basketball NBA Report

NBA Brand Exposure Tops $2.3B in Value During 2024-2025 Season, According to Relo Metrics Report

Relo Metrics’ latest report reveals the NBA generated over $2.3 billion in brand exposure value during the 2024–2025 regular season.

A smiling man in an office setting.

ClassPass Bridges Work & Wellness in New WeWork Partnership

ClassPass is partnering with WeWork to offer users access to flexible workspaces using credits, expanding beyond fitness and wellness.

A man with a packaged swap in his jacket pocket.

Eli Health Scores $12M To Make Hormone Monitoring As Easy as Checking Your Temp

Eli Health has raised a fresh $12 million as it gears up to launch its saliva-based Hormometer, offering real-time hormone tracking.

anxious young man doom-scrolls on his phone

‘Masculinity’ Influencers Are on the Rise – So Are Mental Health Risks for Young Men

Young men who watch masculinity influencers on social media tend to feel more optimistic but report worse mental health outcomes.

woman wears a somnee sleep headband

An NBA Favorite, Somnee Raises $10M for AI-Powered Sleep Headband

Co-founded by sleep scentist Dr. Matt Walker, Somnee deploys EEG sensors and AI to guide the brain into a natural sleep state.

EGYM squat female

Leg Day Just Got Smarter with EGYM

EGYM’s Smart Strength Squat makes an exercise that was once challenging to execute, now safe, effective and smart

Skelcore Sets the Bar for Design-Led Fitness Innovation

In a crowded fitness landscape where personalization and visual identity carry as much weight as performance, Skelcore has emerged ...