Why CrossFit Has Signed So Many New Partners in 2025
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
How Evolt is Guiding GLP-1 Users Toward Safer Weight Loss
Evolt's body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s
Elliptical Cross-Trainer Innovator Strider Fitness Raises $5M
Strider Fitness has scored $5 million in IP-backed funding to scale its patented elliptical device, expanding manufacturing and distribution.
Core Home Fitness Expands Access With Truemed
Core Home Fitness now accepts HSA and FSA payments through Truemed, allowing customers to save on adjustable dumbbells and more.
$305M Power Play: Anne Wojcicki Outbids Regeneron for 23andMe
Anne Wojcicki has outbid Regeneron with a $305 million offer to reclaim 23andMe, the genetic health tech company she co-founded.
Slice Rewinds to the ’80s, but Leaves (Most of) the Sugar Behind
With a healthier recipe and a retro radio campaign, Slice is targeting consumers who remember the original and are ready for a healthier, gut-friendly pour.
Pickleball Becomes Ground Zero for Wellness-Focused Brands
Le-Vel teams up with USA Pickleball, one of many wellness brands that are racing to join the sport’s booming scene.
This Is What Gen Z’s Happy Hour Looks Like Now
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
Gen Z, Personal Training Drive Continued Growth for HVLP Gyms
According to a research note from TD Cowen, Gen Z is expected to expand the market for low-price gyms in the years ahead.
Hydration Room Opens in Rancho Cucamonga, Plans Bay Area Expansion
Hydration Room opens its first San Bernardino County clinic at Victoria Gardens, offering IV therapy and a new NAD+ Membership.
