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Fitness

Gold’s Gym Reopens SoCal Market to New Franchisees Following EoS Fitness Deal

Gold’s Gym is opening the Southern California region to new franchise owners for the first time in 36 years.

Courtney Rehfeldt • Oct 29 2025
Finance

Bryan Johnson’s Longevity Startup Raises $60M, Attracts Big-Name Investors

Bryan Johnson has raised $60 million for Blueprint as celebrity investors back his push to take longevity supplements and anti-aging services mainstream.

Courtney Rehfeldt • Oct 29 2025
exterior of an EoS Fitness gym
Finance

EoS Fitness Acquires Gold’s Gym Clubs in Southern California

EoS Fitness has acquired 23 Gold’s Gym SoCal clubs, expanding its footprint by nearly 20% and strengthening its position in the low-price gym vertical.

Courtney Rehfeldt • Oct 29 2025
Neil Agius for Bon Charge
partnership

How Bon Charge Helped Neil Agius Swim 271 Kilometers in Open Water

The Olympian and endurance record-breaker reveals how red light therapy tools from Bon Charge became the cornerstone of his recovery routine

Athletech Studios • Oct 29 2025
Nora O'Donnell with Dr. Peter Attia
Longevity

Don’t Forget About Cardio, Dr. Peter Attia Urges Americans on ‘60 Minutes’

Strength training is all the rage, but Dr. Peter Attia used his appearance on "60 Minutes" to make the case that cardio deserves equal attention.

Courtney Rehfeldt • Oct 28 2025
Walla dashboard
Finance

Walla Adds $5M for AI-Powered Fitness Studio Performance Software

Walla leverages AI to help boutique fitness owners achieve profitability rather than just "track operations," its CEO says.

Ani Freedman • Oct 28 2025
People at CorePower Yoga
Wellness

EGYM’s Corporate Wellness Arm Adds US-Based Fitness Partners

EGYM Wellpass is growing its U.S. footprint, partnering with a slate of Denver-based fitness brands, including some big names.

Ani Freedman • Oct 28 2025
Fitness

TRX, BlazePod Partner To Accelerate Mind-Body Training

TRX is partnering with BlazePod to integrate light-based reaction training into its platform with co-branded content, programming and more.

Courtney Rehfeldt • Oct 28 2025
people participate in a yoga class on the beach
Finance

Social Fitness Platform Sweatpals Raises $12M To Fuel the ‘Daylife Movement’

Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.

Elizabeth Ostertag • Oct 28 2025
Equinox flags fly on a New York City building
Fitness

Equinox Launches Data-Driven Women’s Health & Performance Program

Equinox's new program combines training, diagnostics and wearable data to support female members through every stage of life.

Elizabeth Ostertag • Oct 28 2025
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