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New Report: The Business of Wellness, Recovery & Longevity

Explore the trends shaping the future of wellness.

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woman works out inside a Vasa Fitness studio room
member exclusive

Big-Box Gyms Are Creating Their Own Boutique Fitness Classes

Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?

Josh Liberatore • Nov 02 2025
Wellness

AG1 Celebrates Go-Getters With Rick Rubin-Narrated ‘Good Morning, Moon’

AG1 launches “Good Morning, Moon,” a Rick Rubin–narrated film reimagining Goodnight Moon as a tribute to morning rituals and early risers.

Courtney Rehfeldt • Nov 01 2025
pickleball courts in Central Park
Wellness

CityPickle Wins Deal Bringing Pickleball Courts to NYC’s Central Park

In partnership with Related Companies, CityPickle will transform Wollman Rink into a year-round recreation hub, including 14 pickleball courts.

Ani Freedman • Oct 31 2025
Fitness

Circle, a Combat Fitness & Recovery Club, To Launch in Saudi Arabia

When it opens in Khobar, Circle will offer performance zones, recovery facilities and social spaces built around six foundational areas.

Courtney Rehfeldt • Oct 31 2025
men compete in a Spartan Race obstacle course
Fitness

Spartan Race Will Track Athletes’ Biomarkers in New Partnership

Joi + Blokes has partnered with Spartan to launch Project 300, a 200-day study tracking 300 athletes’ biomarkers and training outcomes.

Courtney Rehfeldt • Oct 31 2025
Finance

Bevel Lands $10M To Expand Health App Uniting Wearables & AI

Bevel raises $10M from General Catalyst to expand its AI health platform that unites wearables with health data in one place.

Courtney Rehfeldt • Oct 31 2025
Wellness

These Are North America’s Most Wellness-Obsessed Cities in 2025

A new report reveals which North American cities are leading the wellness boom, and which are on the come-up.

Courtney Rehfeldt • Oct 31 2025
Xtreme Fitness Gyms
partnership

How Xtreme Fitness Gyms Laid the Foundation for Sustainable Hypergrowth

One of the main advantages of the franchise model is how quickly it allows fitness and wellness brands to scale. But rapid growth without a solid infrastructure to support it could mean the beginning of the end for even the most innovative concepts. 

Athletech Studios • Oct 31 2025
Runners participating in the sold-out 2025 NYRR Bronx 10 Mile Race
Fitness Business

NYC’s Billion-Dollar Running Boom Isn’t Slowing Down Any Time Soon

With running events like the NYC Marathon injecting nearly $1 billion into the local economy, New York Road Runners is thinking strategically about expansion.

Ani Freedman • Oct 30 2025
Nutrition

GNC Pushes To Make Supplements Part of the GLP-1 Conversation

GNC's new peer-reviewed research shows how supplements can support GLP-1 takers in preserving muscle mass loss and plugging nutrition gaps.

Courtney Rehfeldt • Oct 30 2025
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