Bryan Johnson’s Longevity Startup Raises $60M, Attracts Big-Name Investors
Blueprint’s round included Kim Kardashian, Paris Hilton, Saquon Barkley and a slate of tech heavyweights as Johnson pushes his supplement brand into the spotlight following his “Don’t Die” Netflix documentary
Bryan Johnson, the tech entrepreneur behind the “Don’t Die” longevity effort featured on Netflix, has raised $60 million for Blueprint, his startup offering supplements which he plans to expand into a full-fledged longevity service.
The raise brings in a high-profile roster of celebrity investors, tech founders and venture names, including Kim Kardashian, Paris Hilton, Saquon Barkley, the Winklevoss twins, Jay Shetty, Naval Ravikant, Steve Aoki and more.
Kardashian has recently expressed interest in longevity in more ways than one. This month, she told podcast host Alex Cooper on “Call Her Daddy” that she would love it if a longevity scientist were her next love interest, so she could learn their anti-aging secrets. While playful, paired with her investment in Blueprint, it shows how firmly longevity has settled into the zeitgeist.
Hilton has leaned into longevity, too. The socialite-turned-entrepreneur has showcased her at-home, high-tech “Sliving Spa” on social media, which includes popular modalities like cryotherapy, red light therapy and a hyperbaric oxygen chamber.
On X, where Johnson announced the raise, he took aim at the systems he believes have made many sick, listing everything from social media and smartphones to fast food and energy drinks as forces engineered to keep people unwell.
“Collectively, we will claw our power back,” he wrote. “Blueprint will take better care of people than they can themselves. Better than the healthcare system does. Better than our societal norms allow. We will be your home for health. Blueprint will help you feel clear-headed and vibrant. You will become more jacked and beautiful with our presence in your life. There’s nothing better than feeling your best.”
Johnson also named Gyre Renwick as CEO of Blueprint, who was previously president of Modern Health and before that an executive at Google Health and Lyft Healthcare.
Currently, Blueprint sells food and supplements ranging from olive oil to a “longevity mix” powder, tied to Johnson’s anti-aging protocol. With the funding, Johnson says his protocol will be accessible to everyone, tailored to factors like preferences, budget, medical history, prescriptions and even effort level. In practice, that means a bundle of consumer wellness and clinical tools: blood testing, food delivery, GLP-1 access and other prescriptions, toxin testing, skin and hair care, nutrition and supplements, advanced therapies and an AI health companion.
Johnson also posted several open roles and listed an early access sign-up page for the upcoming program.