Echelon Acquires Fortë As It Grows B2B & Enterprise Fitness Arm
Echelon has acquired Fortë to expand into SaaS and deepen its B2B fitness ties to scale AI-powered, personalized content.
Is the Fitness Industry Seizing Its GLP-1 Opportunity?
At the ATN Summit, fitness leaders weighed how gyms can stay relevant in the GLP-1 era by focusing on accountability and long-term health.
Stanley 1913 & Messi Brands Launch Striker Blue Collection
Stanley 1913 has unveiled the next chapter in its partnership with Leo Messi and the Messi brand: the Striker Blue collection.
Planet Fitness Veterans to Launch First Conquer Padel Franchise in US, Plan 50 Clubs
Conquer Padel awards its first U.S. franchise to former Planet Fitness operators, who plan to open 50 clubs.
Ladder Partners With Diplo’s Run Club for Strength Training Tour
Ladder has partnered with Diplo’s Run Club to launch a nationwide strength training tour featuring a mobile gym and carnival-style challenge.
Hydrow Taps Into ‘Snack-Sized’ Workouts for the Time-Strapped Consumer
Hydrow is embracing the bite-sized fitness trend with Snack Rows: short, efficient workouts designed for busy schedules.
The Playbook: As Consumer Spending Teeters, Fitness Touts Resiliency
Planet Fitness offers a case study on navigating tough economic times, which the fitness industry as a whole has done well in recent years.
Ritual Partners With Ulta Beauty, Reflecting a Shift in Wellness Retail
Ritual's clinically studied supplements have arrived at Ulta, signaling evolving consumer expectations around wellness.
ClassPass Adds Knockout Workout With 30 Minute Hit
ClassPass has partnered with 30 Minute Hit to offer women-only boxing workouts at 60+ locations across the U.S. and Canada.
EoS Fitness Secures New Investment After PE Sale
EoS Fitness gets renewed backing from Performance Equity Management following its acquisition by TSG Consumer Partners
