an image of a Peloton Bike

Peloton Expands Resale Marketplace Nationwide After Successful Pilot

Peloton has launched "Repowered," its resale marketplace, on a nationwide basis after seeing strong early returns from a pilot run.

man holds a Novos chocolate functional longevity bar

Novos Launches ‘Longevity Bar,’ Emphasizing Protein Quality Over Quantity

With 15g of protein, longevity ingredients and a Mediterranean diet-inspired formula, Novos wants to redefine meal replacement bars.

Vision Fitness

Simple Still Sells: Why Vision Fitness Opts for Functionality Over Flash

In a fitness landscape increasingly dominated by hyper-connected machines and flashy features, simplicity might just be the most disruptive idea […]

Dexcom photo

Oura Partner Dexcom Launches AI-Powered Meal Logging Tool

Dexcom’s Smart Food Logging tool uses AI to scan meals, making it easier for users to track and fine-tune nutrition

U.S. Capitol Building

New Bill Would Make It Easier for Franchisees To Sue Parent Brands

The Franchisee Freedom Act is designed to "level the playing field" between franchise owners and parent brands, the bill's co-sponsors say.

Outdoor Voices

Ty Haney Returns to Outdoor Voices With New Vision & Collection

Ty Haney has reclaimed her role and reassembled the original team to unveil a fresh take on the brand’s mission, set to launch August 4.

people inside a Rumble Boxing class

Xponential Fitness Offloads Rumble, CycleBar to Extraordinary Brands

Xponential Fitness has completed the divestiture of Rumble Boxing and CycleBar, with Extraordinary Brands acquiring the fitness brands.

artwork for the ATN Playbook article series

The Playbook: Price Sensitivity, Tech Trade-Downs Are Changing the Game for Retailers

New consumer trends reports reveal a significant shift in the mindset of today’s shoppers, who are becoming increasingly price-sensitive.

ban on bicycle in the desert

TrainingPeaks Debuts Fueling Insights to Enhance Performance Nutrition Strategy for Cyclists

TrainingPeaks introduces Fueling Insights to help cyclists and coaches analyze fat and carb burn to optimize fueling strategies.

two women running on the beach during the sunset

What McKinsey’s Metabolic Health Report Means for Fitness: 5 Big Ideas

McKinsey’s latest report highlights a $5.65T opportunity in metabolic health. Here are five key takeaways for fitness and wellness brands.