Life Time Launches Full Rollout of Microsoft-Powered AI Assistant
Life Time expands its free app with L.AI.C, an AI assistant offering personalized fitness, nutrition and recovery support to all users.
Bandit’s ‘The Unsponsored Project’ Returns to Champion Independent Athletes
Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.
Harness the Power of Pilates with Freemotion’s Latest Addition
iFIT’s acquisition of Reform RX allows facilities to meet demand with Pilates reformers that boost recovery and revenue with Freemotion
Numan Adds $60M for Expansion, Women’s Health Push
Traditionally focused on men’s health, the U.K.-based telehealth platform said its revenue more than doubled to over $90 million last year.
Liquid Death Announces First Energy Drink Launch, Promising a ‘Better-for-You’ Jolt in 2026
Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.
Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use
Echelon tightens platform security following third-party interference, introduces new Authorized Partnership Program.
Hims & Hers Shows Personalized GLP-1 Plans Are Driving Real Results
New internal data suggests that Hims & Hers tailored weight loss model is improving outcomes and helping patients stick with their treatment.
MVP Effect: Certain Members Are Worth More to Gyms, Report Finds
A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.
Planet Fitness Franchisees Donate $100K for Texas Flood Relief
Led by Excel Fitness, Planet Fitness' Texas franchisees are doing their part to help with the devastating floods in Texas Hill Country.
