Activewear
Rhone Launches Brand-Owned Resale Platform
Rhone has launched reRhone, a new resale platform that allows customers to purchase verified, pre-owned Rhone apparel directly from the brand.
Bandit Running Opens Chicago Flagship, Expanding Beyond NYC
Bandit Running is making a bold entry into the Chicago market with a new flagship store, its first outside its New York City birthplace.
CrossFit Renews Velites Deal for 2026 Games After Replacing Reebok & Nobull
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Stoke Footwear Launches, Focusing on Men It Says Are Ignored by Brands Like Nike & Adidas
Founded by industry veteran Rick Blackshaw, Stoke Footwear believes many men are underserved by popular performance-driven sneakers.
Gold’s Gym, YoungLA Team Up for New Apparel Collab, Multiyear Partnership
Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.
H&M’s New Activewear Collection Is Inspired by Hot Pilates, Saunas & Cold Plunges
H&M Move is debuting new activewear inspired by hot Pilates and recovery trends, featuring its signature SculptMove fabric.
Alo Makes Its Digital Fitness Platform Free for Everyone
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
Ex-Ralph Lauren Exec Emerges in Lululemon CEO Succession Chatter
Lululemon shares ticked higher again amid reports that Elliott Investment Management is backing Jane Nielsen as the brand's next CEO
Gymshark Makes Its Biggest Bet Yet on the US Market With New NYC Flagship
Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City.
Lululemon CEO Calvin McDonald To Step Down Amid Recent Challenges
Lululemon’s CEO transition and Q3 earnings report pushed shares higher, although the activewear giant has experienced recent struggles.
