Balenciaga is taking over select Barry's studios to promote its TechWear line, the latest luxury brand racing into fitness and wellness.
Bala, the cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach.
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
The Alo Aloversary Sale is offering 30% off sitewide and up to 60% off markdowns, including celeb-favorite styles.
Lululemon launches a new yoga and Pilates collection for summer 2026, weeks after naming Nike veteran Heidi O'Neill as its next CEO.
Dick's is adding Vuori to 12 House of Sport stores, the latest premium activewear brand to join its experiential retail concept.
Some of the best sustainable activewear brands face a tall order: How do you create sweat-friendly pieces that stretch – without the plastic-based spandex that allows for movement-ready fabrics?
Gyms and studios can see big benefits from a well-run branded merchandising operation, both in terms of revenue and community-building.
Heidi O'Neill will join in September and will be tasked with stalling Lululemon's market share losses and refreshing its image.
Lululemon is boosting its North American footprint with a substantial investment in the Mexican market, with a new site launch giving greater access to its products for consumers across the country
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