The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The activewear brand's new campaign with Megan Thee Stallion takes a direct shot at Shane Gillis' controversial SNL bit about what women wear to the gym
The comedian, who made a joke about what women wear to the gym during his opening monologue, has been met with an onslaught of criticism from trainers and coaches online
The boutique fitness giant will debut its portable Run x Lift studio at Austin City Limits alongside a new activewear collection with Abercrombie's YPB
The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers
The Hamptons has evolved from a mere summer stop for gyms and studios into a serious player, with some operators building permanent locations and others using the upscale beach community to retain customers who move between New York and Miami
At a recent Willpower panel, leaders from top brands revealed their best strategies for organic marketing, building brand loyalty and leveraging strategic partnerships
Left On Friday, a swimwear maker founded by former Lululemon executives, is the latest brand looking to gain ground in the booming women’s sports market
The budget-friendly activewear giant plans to open around 20 international stores over the next year, entering markets like India, the UAE and Latin America
The global sportswear giant is the latest major brand to tap into the booming competitive fitness space, joining the likes of Puma and Nike
A multiyear partnership will see WNBA players get access to Forme Science's posture-improving clothing and posture intelligence data
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