A multiyear partnership will see WNBA players get access to Forme Science's posture-improving clothing and posture intelligence data
GymNation has launched a muscle thobe and ghutra collection, marking the Middle East gym operator's entry into activewear.
Rhone CEO Nate Checketts noted that brick-and-mortar is the activewear brand's fastest-growing channel.
Activewear giant Lululemon has launched its Summer Series 2026, a season-long program of free fitness experiences across North America.
Alo's competitors including including Vuori, Fabletics and Gymshark have been considering initial public offerings in recent years, according to news reports.
Balenciaga is taking over select Barry's studios to promote its TechWear line, the latest luxury brand racing into fitness and wellness.
Bala, the cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach.
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
The Alo Aloversary Sale is offering 30% off sitewide and up to 60% off markdowns, including celeb-favorite styles.
Lululemon launches a new yoga and Pilates collection for summer 2026, weeks after naming Nike veteran Heidi O'Neill as its next CEO.
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