Blueprint

Bryan Johnson Joins Biomarker Testing Boom With $365 Platform, Challenging Function Health

Bryan Johnson's Blueprint launches a $365-a-year biomarker testing platform, matching Function Health's price as DTC testing heats up.

Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About

Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.