While U.S. consumers are exposed to constant messaging about peptides, a new report reveals many are still confused about what the therapies are.
Oral dissolving strips may offer better absorption and higher consistency than traditional supplement forms like capsules, powders or gummies.
We reviewed Kineon's Move+ LED & laser therapy device, which promises to relieve joint pain, reduce inflammation & stimulate healing.
The Vitamin Shoppe's latest trend report shows consumers are increasingly demanding more science, quality and trust from supplement makers.
Onside, a new men's personal care brand backed by NBA All-Star Jayson Tatum, is built less around traditional grooming and more around body care for active men.
Top management consultants predict how GLP-1 adoption, shifting consumer behavior and new business models will reshape fitness and wellness.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
As wellness operators move from ambiance to evidence, Shiftwave is making autonomic regulation the foundation of the modern longevity stack
Ex-Peloton star Kendall Toole will front a multi-platform campaign promoting creatine’s benefits for cognition, recovery, energy and performance.
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