The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Aonic is doing the unthinkable: selling its products with no markup to consumers who pay an annual subscription fee for its membership club
Founded by an investor and the former operations chief of Spindrift, glass-bottled water startup Loonen is betting on transparency, mineral design and next-gen filtration
From intermittent fasting to cold plunges, popular longevity protocols may fail to account for women’s physiology and life stressors. Experts told ATN they're pushing for more personalized, research-backed care
Finance, an industry packed with individuals striving to squeeze out every last ounce of alpha, has proven to be a fruitful market for sophisticated fitness trackers from companies like Whoop, Oura and others
Mainstream-priced brands are feeling the squeeze as shoppers seek either real savings or a real step up. Meanwhile, new data shows what GLP-1 users are reaching for
Jamie Weeks’ Founders Row and Beachbody co-founder Jon Congdon are launching better.states, a phone-free daydream studio built around meditation, sensory immersion and brain health
Hall of Fame pitcher CC Sabathia spoke about how nearly suffering a heart attack prompted him to place more attention on his diet and other aspects of long-term health
As young singles grow tired of endless swiping, startups are betting that shared workouts and real-world connection can offer a better way to sustain long-term relationships
As tennis surges in cultural relevance, fitness and wellness brands used this year's U.S. Open to test products, court new consumers and build deeper ties to elite performance
Brands like Ultra Pouches, Larineco, Wip and Athletic Nicotine are co-opting the popular pouch format to deliver better-for-you, wellness-focused formulas
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