Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
As young singles grow tired of endless swiping, startups are betting that shared workouts and real-world connection can offer a better way to sustain long-term relationships
As tennis surges in cultural relevance, fitness and wellness brands used this year's U.S. Open to test products, court new consumers and build deeper ties to elite performance
Brands like Ultra Pouches, Larineco, Wip and Athletic Nicotine are co-opting the popular pouch format to deliver better-for-you, wellness-focused formulas
With longevity projected to become an $8 trillion market by 2030, brands across fitness, healthcare, beauty and diagnostics are racing to define what the movement looks like
Wabash Iron is gearing up to open in December, keeping the stage, fog machines and a monster sound system to create "a nightclub with a gym inside it"
Created by Thaggard and her son, Will, WaterOuai! comes inside aluminum cans specifically designed to avoid leaching microplastics
The social wellness operator is opening a 36,000-square-foot location in Philly's Center City, its first location outside New York as it plots national expansion
Drop Water's connected refill station pours custom still, sparkling and functional drinks into members' own bottles. The company reports its seeing early traction with gyms
ATN breaks down how NFL teams and players plan to use recovery technology this season, from compression and massage tools to sleep tech and wearables
There’s an abundance of pain points that come with cold plunging. HomePlunge’s H3 alleviates them for consumers, operators and owners of all kinds.
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