Supplement Companies
Mars Men Lands $27.5M for Testosterone-Boosting Supplements
Mars Men has raised $27.5 million in Series A funding, led by L Catterton, for its supplements that naturally boost testosterone.
Create Wellness Raises $20M, Setting Sights Beyond Creatine Gummies
Creatine gummy maker Create Wellness has raised $20 million in growth capital, backed by CPG investors including Mike Repole's family office.
Herbalife Acquires Supplement Maker Bioniq in Deal Worth Up to $150M
Bioniq has sold its assets to Herbalife, bringing the personalized supplement maker under the umbrella of the global multi-level marketing giant.
BODi’s P90X Launches Supplement Line
BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.
Danone To Buy Celebrity-Backed UK Protein Drinks Maker Huel
Huel sells ready-to-eat drinks that are fortified with essential nutrients including protein, fat and carbohydrates; the deal is worth a reported $1.1 billion.
Thorne Scraps At-Home Kits, Plans Biomarker Testing
Supplement giant Thorne is scrapping its at-home test kits, instead looking to invest in biomarker testing for more personalized insights.
The Supplement Industry Is Getting a New Independent Certification Program
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About
Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.
The Vitamin Shoppe Embraces AI at New York City Innovation Store
The Vitamin Shoppe's new AI-powered Shoppe Advisor uses semantic search tech to help customers explore products and real-time inventory.
Resbiotic Introduces resO, a Microbiome Supplement for Bone & Joint Health
Resbiotic has launched resO Bone & Joint Support, extending the company’s microbiome-driven approach into musculoskeletal health.
