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Function Health has acquired SuppCo, an independent testing platform that's called out supplement companies for failing label claims.
As Ulta Beauty leans deeper into wellness, AG1 is bringing its products to more than 1,500 Ulta stores, the Ulta website and app.
The partnership also gives IM8 prominent exposure across Inter Miami CF's stadium, training center and digital platforms.
While improved health awareness and aging populations have also boosted whey prices, the GLP-1 trend is the key factor behind demand.
Co-founded by podcast host Chris Williamson, Neutonic is on track to top $25 million in revenue this year amid the functional drink boom.
Mars Men has raised $27.5 million in Series A funding, led by L Catterton, for its supplements that naturally boost testosterone.
Creatine gummy maker Create Wellness has raised $20 million in growth capital, backed by CPG investors including Mike Repole's family office.
Bioniq has sold its assets to Herbalife, bringing the personalized supplement maker under the umbrella of the global multi-level marketing giant.
BODi has launched a P90X-branded supplement line featuring five products built around a proprietary ingredient blend.
Huel sells ready-to-eat drinks that are fortified with essential nutrients including protein, fat and carbohydrates; the deal is worth a reported $1.1 billion.
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