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Whoop Buys AnyQuestion, Boosting AI Chat Capabilities

Whoop Buys AnyQuestion, Boosting AI Chat Capabilities

The Boston-based Whoop recently unveiled an AI-powered tool that uses ChatGPT tech for personalized health and fitness coaching

Human performance company Whoop has appointed Michener Chandlee as chief financial officer and Ed Baker as chief growth officer following the acquisition of Baker’s startup, AnyQuestion.

Staying close to its home in the Boston market, Whoop acquired the neighboring platform which provides users with expert answers on topics ranging from sports, health and wellness and the arts and offers the ability to create, organize and share content.   

Financial terms of the deal weren’t disclosed.

The acquisition follows the recent unveiling of Whoop Coach, an AI-powered coaching feature that uses Open AI’s GPT-4 technology for on-demand, personalized health and fitness coaching. The goal? Helping users better understand the relationship between their physical exertion, stress, sleep performance, general health and specific recovery needs. It’s this data-driven approach that sets Whoop apart from other fitness and health wearables on the market. 

In an exclusive interview with Athletech News in October, Whoop’s chief technology officer Jaime Waydo shared that the human performance company was integrating advanced performance science to offer more in-depth insights. 

Before Baker launched AnyQuestion in 2021, he led growth teams at Facebook and Uber and has served on Whoop’s board of directors for over four years. Chandlee has previously served Fanatics as CFO and spent almost 20 years at Nike in several senior roles, including chief risk officer and CFO of Nike’s Global Marketplace. 

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Whoop CEO and founder Will Ahmed took to LinkedIn to announce the addition of the new executives, writing, “We’ve just finished our most successful month ever at Whoop, and we’re preparing for an exciting 2024 filled with growth, innovation, and operational excellence. Proud to have these two leaders on our team.”

In addition to Whoop acquiring AnyQuestion and pushing deeper into its AI investments, the Boston-based company opened a brand new global headquarters this year at One Kenmore Square, home to Fenway Park with eight floors and panoramic views of Boston landmarks such as the Citgo Sign and Charles River.

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