How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Playlist is reimagining the role of the fitness website by connecting discovery, booking and operations.
Drawing on cancellation and booking data from thousands of gyms, executives at Playlist and Xplor share what churn measures, why most operators misread it, and the patterns that matter most
A new survey points to a weekend-night opening for gym and studios, with fitness booking demand in prime nightlife hours more than doubling in two years
The class-booking platform is adding Six Flags, SeaWorld, zoos and more to its booking platform, its boldest move yet to expand beyond just fitness
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare
The class-booking platform has unveiled new protections for fitness studios, from free-trial fraud crackdowns to revenue guarantees, as it works to win over skeptics
Mom-and-pop fitness brands may have mixed feelings about booking platforms, but a new survey suggests they can pay off.
The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.
ClassPass has revealed the winners of its Best of ClassPass 2025 Awards, highlighting top boutique studios, instructors, gyms and wellness businesses.
ClassPass says it's generated $3.1 billion in revenue for fitness studios, citing new data amid ongoing industry debate over the platform's benefits.
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