Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The fitness industry often pays trainers by the session and wonders why they burn out, walk away or poach clients on the side. Active Life founder Sean Pastuch makes the case for paying them like the assets they are.
Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting to short-term performance.
Training is the highest-margin product most gyms sell and the one they’re most likely to underprice.
Drawing on cancellation and booking data from thousands of gyms, executives at Playlist and Xplor share what churn measures, why most operators misread it, and the patterns that matter most
The window to turn a first-time visitor into a loyal member is smaller than you may think.
Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
Two operators explain why owner pay belongs in the budget from day one, and what a fairnumber looks like as revenue grows
Why one fractional CFO with nearly two decades of experience argues operators who make cancellation frictionless get better data, cheaper reacquisition and a brand advantage
The argument for performance-based pay isn’t really about paying coaches more. It’s about aligning incentives so that the client, the coach, and the business all benefit from the same outcome.
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