Terry Crews Joins Wellhub as Ambassador, Tackling Workplace Burnout

The celebrity and mental health advocate has found a new role at corporate wellness giant Wellhub as burnout rises

Wellhub has added a heavyweight to its corporate wellness roster, naming actor and former NFL player Terry Crews its global ambassador of well-being. 

The appointment sees the former “Brooklyn Nine-Nine” actor returning to LinkedIn to engage HR leaders on burnout and motivation ahead of his SHRM 2026 main stage appearance on June 17. The event is considered the world’s largest human resources conference, ideal for Wellhub as its platform connects employees to more than 100,000 fitness, mindfulness, nutrition, sleep and recovery options through a single employer-sponsored subscription.

Earlier this month, Crews posted on the career networking site his observation that people aren’t struggling out of laziness, but because they’re depleted. The post also nodded to a creeping AI fatigue many are experiencing.

“Life changes. Work changes. Technology changes. And somehow we’re all expected to keep up with it nonstop,” Crews wrote, adding that maintaining core wellness pillars has helped him.

As Wellhub chief marketing officer Leandro Caldeira noted, the former NFL player doesn’t just represent what’s possible in fitness.

“He has reinvented himself and stayed motivated through all of it,” Caldeira said. “That does not happen by accident. It happens because he has always treated his well-being as non-negotiable. That is the mindset we want every employee to have access to, and exactly what Wellhub makes possible for companies that are ready to invest in their people the right way.”

Wellhub points to falling engagement and a stark reality where fewer than 5% of employees stay enrolled in traditional wellness programs past the first year. The platform’s 2026 State of Work-Life Wellness Report found that 90% of employees experienced burnout in the past year, while Gen Z, the workforce’s fastest-growing group, is feeling it hardest.

Wellhub’s own growth, however, suggests its model is helping make a change. Check-ins across the corporate wellness platform’s network, which spans more than 100,000 gyms, studios and digital wellness providers globally, jumped from 100 million in 2022 to 1 billion in 2025.

“I’ve always believed that taking care of yourself is training for life,” Crews said. “It’s not about being perfect. It’s not about comparing yourself to anybody else. It’s about building the habits that give you the energy, the strength and the mindset to keep showing up — for your work, for your family and for the people who count on you. That’s what connected me to Wellhub.”

At the HFA Show in March, Wellhub highlighted a slate of new features including an in-platform AI assistant to help users set goals, build routines and discover gyms and studios, international check-ins so members can access facilities in any country where the platform operates and off-peak analytics for operators.