Zumba
Zumba Launches Music-Driven Strength Training Class
Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.
‘Touch Grass’ Travel Poised To Boom, Airbnb Predicts
Airbnb’s 2026 forecast shows wellness travel shifting toward nature, opening new opportunities for fitness and wellness brands.
Hyrox Launches Fitness Cruise, Eyes Vacation Experiences
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
Why Instructor Education Needs a Rethink, and What Zumba Gets Right
By combining continuous education, peer-to-peer learning and global community, Zumba is setting a new standard for how instructors are supported long-term.
Zumba Taps Kaitlyn Bristowe for Canada Anniversary Celebration
Kaitlyn Bristowe joined Zumba creator Beto Perez and 500 instructors in Toronto to celebrate 20 years of Zumba in Canada.
Zumba Cruise Is Back for 2026 With Workouts & Wellness at Sea
The Zumba Cruise is making a comeback in 2026, offering five days of dance workouts, themed parties and wellness experiences.
Why Partnerships Are Key to the Fitness Industry’s Growth
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
Zumba Brings the Party Home in New Partnership With Nex
Zumba and motion-tech startup Nex are teaming up to bring interactive dance workouts to the living room, turning screen time into family fun.
How Suzelle Snowden Made Fitness a Five-Star Amenity
Suzelle Snowden built a fitness travel brand before it was a trend. Now she’s expanding Fit Bodies to new heights.
Breaking Down the Best New Year’s Ad Campaigns in Fitness
With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.
