Whoop Trackers Set to Be Worn by Players at World Cup

The performance-tracking wearable is showing up across international soccer, with players from England, the Netherlands and Portugal seen wearing Whoop bands in advance of the World Cup this summer in North America

Whoop might just become the top wearable of the World Cup this summer.

The Boston-based wearable maker, recently valued at $10.1 billion, has already inked major deals with soccer clubs like Saudi Arabia’s Al-Nassr Football Club and Champions League winners Paris Saint-Germain (PSG).

Now, the England national team is tapping into the tech as it gets ready to compete across North America this summer.

U.K.-based publication The Sun reported England players were seen wearing Whoop bands during their training camp in Florida, while The Athletic reported the team will be wearing the screenless wearables not only during their upcoming friendly matches against New Zealand and Costa Rica, but also throughout their World Cup run.

However, Whoop isn’t an official sponsor or partner of the team, so players can choose whether or not they want to sport the trackers.

Elsewhere, Netherlands stars Virgil Van Dijk and Cody Gakpo have been spotted wearing the devices to level-up their training, recovery and performance.

The increasing number of soccer stars adorning Whoop bands comes as the wearable continues to permeate pro sports, especially among top performers. Cristiano Ronaldo was the first big name in soccer to sign on as a brand ambassador and investor in 2024, while Masters winner and Whoop investor Rory McIlroy credited the data for helping him understand his recovery to claim the prestigious green jacket for the second year in a row.

FIFA doesn’t prohibit the use of wearables during matches; its regulations state that teams can utilize their own “wearable tracking system” so long as the device has “been tested and certified according to the Laws of the Game” and aligns with the organization’s marketing and equipment regulations.

Whoop has been deepening its pro sports integrations beyond soccer, also embedding itself in Ferrari’s Formula 1 team. But as more pro athletes look to leverage its insights, the brand also found itself at the center of controversy earlier this year after tennis stars Jannik Sinner, Carlos Alcaraz and Aryna Sabalenka — the latter a Whoop ambassador — were ordered to remove their devices before matches.