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A long-underserved market, menopausal women are demanding more attention and programming, and fitness brands are starting to take note.
Lauren Kanski, a founding coach at fitness app Ladder, uses innovative techniques to shape strength training and women’s health.
The Vitamin Shoppe Health & Wellness Trend Report 2024 includes data based on the company's sales and consumer survey findings.
As fitness wearables explode in popularity, the CEOs of Oura and Whoop are both bullish on tech's ability to help women better understand their bodies.
Natural Cycles, an FDA-cleared app, uses an algorithm and temperature data to help women predict their fertility with greater accuracy.
Hormonal health is becoming increasingly important among women but impacts all genders, making it crucial for employee productivity and business success.
Rosy, a physician-founded women’s health app, has partnered with obé Fitness to explore the interconnected nature of fitness and sexual wellbeing.
Smart ring maker Oura is building an ecosystem dedicated to women’s health, launching features like Pregnancy and Cycle Insights.
ABC's chief medical correspondent has launched Ajenda as a free science-backed, weekly newsletter that covers women's health.
Athletic Cosmetic Company is eyeing the promising sports and fitness makeup market with products that are sweat and water-resistant.
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