Wellness Trends
Super Bowl Advertisers Are Playing Offense on Wellness
This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About
Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.
Your Choice, Wellsystem’s Commitment: The HydroWave Pure and Pro
WellSystem offers two equipment editions, building on its heritage in automated massage, each with zero compromise
Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
ATN Week in Review: The Wellness World Is Splitting Into Two
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
A Social Sauna Festival Is Coming to Brooklyn as Bathhouses Gain Ground
Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.
The Best Fitness & Wellness Essentials for Traveling
Whether you're flying, driving or heading on a cruise, we've rounded up the best fitness gear & wellness essentials for traveling.
The Top 10 Wellness Trends Shaping 2026, According to GWI
From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.
Ulta Beauty Pilots In-Store Wellness Spaces as Retailers Embrace Category
Ulta Beauty is rolling out Wellness by Ulta Beauty, a new store-within-a-store concept, as the retailer deepens its push into wellness.
Move Over, Protein? Why 2026 Is Shaping Up to Be the Year of Fiber
From functional beverages to GLP-1 nutrition strategies, experts say fiber is poised to overtake (or at least equal) protein in popular importance.
