Wellness Trends
Wellness and Recovery are Here — CryoBuilt is Explaining How to Do Them Right
CryoBuilt reveals how to implement cryotherapy in ways that support performance, retention and long-term growth
US Consumers To Spend More on Wellness, Cut Back Elsewhere
Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience.
Americans Want More Regulation of Ultra-Processed Foods, Survey Finds
Most Americans now believe ultra-processed foods are engineered to keep them hooked, and nearly half want them regulated, Lifesum found.
Gyms & Studios Are Taking Over America’s Retail Spaces
Last year, service-oriented tenants, led by gyms and spas, accounted for over 50% of total retail square footage in the U.S. for the first time.
Gyms & Clubs Are Starting To Offer GLP-1s, Although Their Methods Vary
According to a report from Inspire360, 17 fitness operators now have some form of a GLP-1 program, including Planet Fitness, Life Time and Equinox.
New York Sports Club Inks Biomarker Testing, GLP-1 Partnership
New York Sports Club (NYSC) is tapping into the booming gym-as-a-clinic movement through a new partnership with digital health platform Thrive.
Consumers Are On Board With the Functional Drink Revolution
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Former Hims Execs Are Betting on the Fiber Boom With Sweetener Pouches
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
The Only Running Apparel and Shoes You’ll Need for Long Distance Training This Year
We've logged thousands of miles testing the best running shoes, apparel, belts and more gear – these are our favorites for marathons and more.
