Oura has been named the official wearable of U.S. Soccer. The smart ring company will equip players, coaches and staff across the organization with its biometric insights ahead of the U.S.-hosted World Cup.
Apple is making a bigger push into the global running conversation through a new partnership with the TCS London Marathon, but the tech giant's ambitions go deeper than that.
As Oura pushes beyond consumer wearables into gesture tech, clinical integrations and enterprise partnerships, its latest collaboration with Vida Health signals a broader shift toward continuous, data-driven care.
Whoop's $299 blood-testing panels deepen the company's push into clinical-grade insights, building on its Advanced Labs platform and broader ambitions in continuous, personalized care.
Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports.
Myzone is continuing its tech-forward approach to boosting fitness engagement with the launch of the Switch 2.0.
The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public.
Ultrahuman smart ring users will now have access to Les Mills' portfolio of group fitness content through in-app recommendations.
Myzone provides operators with the tools that actually bolster engagement, including interaction and connection
Walking down any street, you’re likely to see one of the big wearable players on someone’s wrist or hand: Oura Rings, Garmin watches, Whoop wristbands, Apple Watches and more.
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