How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Tonal's rental program could mark a new era for a connected fitness category that's struggled to convert consumer interest into purchases in the post-pandemic landscape
A new subscription-free smart band challenging Whoop, new acquisitions and record fitness revenue point to Garmin's play for the everyday-wellness consumer
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
A peer-reviewed study analyzing nearly 475,000 nights of sleep found that Apollo Neuro wearable users gained an average of 46 extra minutes of sleep per night, and slept better and deper thanks to the wearable's AI-powered vibration tech
WurQ is designed specifically to recognize and track CrossFit exercises, measuring reps, range of motion, velocity and power output.
Top wearable makers Oura and Whoop are increasingly integrating healthcare into their product features and marketing approaches.
Smart ring maker Ultrahuman is integrating Abbott’s Lingo over-the-counter CGM as glucose data becomes a key frontier in connected wellness.
England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.
RunSafePro, a smart vest, combines rear radar detection, GPS emergency alerts, automatic incident detection and adaptive visibility.
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