Applications Are Open: 2026 Power Player Awards
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Tonal's rental program could mark a new era for a connected fitness category that's struggled to convert consumer interest into purchases in the post-pandemic landscape
Tonal is offering its smart strength machines for a monthly fee instead of an upfront purchase, a pivot toward affordability under Todd Bartee, a former private equity partner
Tonal competitor Speediance is offering hands-on demonstrations of its new at-home strength machine, signaling a bigger push into the Western market.
At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.
Connected fitness brand Tonal has named L Catterton's Todd Bartee as its new CEO, succeeding Darren MacDonald who served for 17 months.
Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Coming soon to Miami, the third-annual Wellness Oasis will feature names like Gary Brecka, Lindsay Lohan, Dr. Tara Swart and Noah Lyles.
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
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