supplements

Floyd Mayweather Supplement Launch

Floyd Mayweather Enters the Supplement Game with 1O1

Famed boxer Mayweather has launched a collection of supplements to fuel performance Floyd Mayweather, who many call one of the […]

an image of Ashley Graham on the red carpet

Model Ashley Graham Named Olly’s Brand Ambassador

Model and entrepreneur Ashley Graham has been crowned supplement and gummy brand Olly's new brand ambassador.

IM8 David Beckham

The Best Products to Supercharge Your Nutrition in 2025

If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.

an image of supergreens products from Ancient Nutrition, which was just acquired by Wellful.

Wellful Expands Portfolio with Ancient Nutrition Acquisition

Wellful expands its portfolio with the acquisition of Ancient Nutrition, positioning itself as a leader in the health and wellness market.

a shaker bottle next to a pre-workout supplement powder mix and a scooper

Pre-Workout Supplements Projected to Reach $26.7B by 2030

A new report finds the pre-workout space is set to boom in the near future as consumers turn to pre-workout products.

a smiling woman and young boy in the kitchen with supplements

Report: 47% of Americans Think Supplements Are FDA-Approved

In the golden age of supplements, nearly half of Americans believe their chosen products are backed by the FDA, according to a new survey.

Vitamine Shoppe CEO

The Vitamin Shoppe Parent Company Files for Bankruptcy

The Franchise Group, the parent company of The Vitamin Shoppe and others, has filed for bankruptcy after going private last year.

Bioniq supplements assist with nutrition

Can Personalized Nutrition Solve America’s Health Crisis?

Key executives in fitness' nutrition sector touch on telenutrition, forward-thinking supplement companies and more

Ghost energy drinks

Keurig Dr Pepper Acquires Ghost for $1B+

Ghost, a cleverly-designed sports nutrition and lifestyle brand, has scored a major deal with Keurig Dr Pepper.

an image depicting SuppCo's app features

SuppCo Secures $5.5M to Make Sense of Supplements

SuppCo, a new supplement app that just secured $5.5 million, is preparing for an official launch in 2025. The platform is currently in beta.