The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.
Eco-friendly marketplace Grove Collaborative has scooped up 8Greens, adding it to its product lineup next month.
Bodybuilding.com, amid a multi-year relaunch strategy, has updated its Signature supplements with new formulas and products.
Human Powered Health and Momentous have partnered to equip a Women’s WorldTour professional cycling team with products and assessments.
Make Time Wellness, a female-founded brain health supplement brand, has added to its product line up as it enters The Vitamin Shoppe.
In less than a year, Life Time's app has created a funnel for something bigger on the horizon, including a pathway to its supplement line.
Floyd Mayweather, who many call one of the greatest boxers of all time, has launched his supplement brand, 1O1 (One of One). The launch collection includes Whey Protein Powder, Sport Pre-Workout, Loaded Pre-Workout, Creatine Monohydrate, Greens & Gut Health, Hydration Stick Packs, and Peptide Muscle Builder capsules. Partnering with Magnum Nutraceuticals, a sports nutrition company,...
Model and entrepreneur Ashley Graham has been crowned supplement and gummy brand Olly's new brand ambassador.
If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.
Wellful expands its portfolio with the acquisition of Ancient Nutrition, positioning itself as a leader in the health and wellness market.
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