The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.
The functional gummies market is expected to grow to $2.4 billion by 2030, with key drivers including vegan alternatives, vitamin blends and demand for convenient supplements.
Alo Yoga unveils its new Daily Greens Shot, a five-in-one supplement designed to support energy, recovery and balance with clean ingredients.
Meghan Trainor has endorsed Terra Origin, which has launched new hydration and greens supplements on iHerb.
The Vitamin Shoppe has partnered with GenoPalate to offer DNA-based nutrition kits online for personalized insights and supplement plans.
Momentous' new product line co-developed with Dr. Stacy Sims reflects a bold step toward equity in performance science.
Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.
Sharon Leite is back as CEO of The Vitamin Shoppe following its acquisition by Kingswood Capital and Performance Investment Partners.
New research highlights creatine’s potential beyond muscle building—showing promise as a supportive tool for depression.
Bioniq and Remedy Place partner to launch Meridian, a personalized wellness program featuring blood-based supplements and biomarker analysis.
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