The Vitamin Shoppe appoints Mike Forbes as its first chief strategy officer, marking CEO Sharon Leite’s first major move since returning.
Life Time expands its free app with L.AI.C, an AI assistant offering personalized fitness, nutrition and recovery support to all users.
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Ritual's clinically studied supplements have arrived at Ulta, signaling evolving consumer expectations around wellness.
New research casts doubt on collagen supplements for skin aging, finding no clinical benefit in high-quality, non-industry-funded studies.
Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients
The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.
The functional gummies market is expected to grow to $2.4 billion by 2030, with key drivers including vegan alternatives, vitamin blends and demand for convenient supplements.
Alo Yoga unveils its new Daily Greens Shot, a five-in-one supplement designed to support energy, recovery and balance with clean ingredients.
Meghan Trainor has endorsed Terra Origin, which has launched new hydration and greens supplements on iHerb.
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