Bodybuilding.com Relaunches Signature Supplements Line
The one-stop shop for all things sport nutrition has introduced six new products as it embarks on a multi-year relaunch
Bodybuilding.com has overhauled Signature, its private label supplement line spanning pre-, intra- and post-workout nutrition, with new formulas free from artificial dyes and coloring, along with a new sourcing standard across 45 SKUs and six new products.
Muscle building, weight loss and general health-focused products are also included in the revamped Signature line.
“Our Bodybuilding.com Signature Series sets the benchmark for innovation and quality,” Bodybuilding.com’s head of product development Steve Marada said. “Every product we develop is backed by cutting-edge science, from new ingredient forms to enhanced flavors, all produced by U.S.-based manufacturers adhering to the highest standards, including GMP-certified practices. Our mission is to push the boundaries of what’s possible in sports nutrition without ever compromising on quality or safety. When you choose Signature, you’re choosing unparalleled excellence.”
Some new additions include the Signature 100% Whey Protein in a cinnamon cereal flavor, Signature Plant Protein in chocolate and vanilla with 25 grams of protein, a new electrolyte powder, Signature Shred for those looking for a weight loss solution and vitamins in both a Greens and Multi-version.
The brand—which has become a one-stop shop for supplements, sports nutrition, expert guidance, gym gear and apparel—announced a massive, multi-year relaunch last fall, which also included a new fitness app and in-person events. Shortly thereafter, a new partnership was unveiled with Texas-founded Ryse, the official supplement partner of the Dallas Mavericks and a purveyor of flavor. Ryse’s own portfolio includes an energy drink, and it has partnered with Skippy Peanut Butter, Little Debbie and Kool-Aid for fun flavor collaborations.