strength training
Discover Strength Invites Franchisees To Join Its Houston Push
Discover Strength, a strength training franchise, is on the hunt for franchisees to deliver its 30-minute, twice-weekly workouts.
ISSA Launches First Spanish Strength & Conditioning Trainer Course in the U.S.
ISSA has launched Entrenador de Fuerza y Acondicionamiento, its first comprehensive Strength and Conditioning Trainer course in Spanish
Technogym’s AI Ecosystem Transforms Gyms Into Healthspan Labs
Technogym — long revered as the global benchmark for intelligent training solutions — is no longer just shaping the future of movement. It’s shaping the future of health itself.
Celeb Trainer Fredrick Hahn Launches SlowBurn Franchise
Celebrity trainer Fredrick Hahn is franchising SlowBurn, his no-sweat strength training method that prioritizes efficiency and results.
FIBO 2025 Shows the Massive Potential of Europe’s Fitness Market
FIBO 2025 wrapped up in Germany this past weekend and one thing was clear: the fitness industry is growing in Europe – and across the world.
Planet Fitness Shares Full-Body Workout for Spring
As Planet Fitness rolls out new plate-loaded strength equipment, the fitness giant has created a full-body strength and cardio workout.
Fitness Brands Race To Attract Gen Z
From adding strength equipment to turning gyms into "third spaces," fitness brands are all seeking to earn a slice of the coveted Gen Z pie.
How Top Boutique Fitness Brands Are Embracing Gamification
Dive into the dynamic world of fitness gamification where boutique brands are crafting compelling, competitive experiences
Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool
Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance
Key Takeaways From HFA Show 2025: Advocacy, Strength Training & More
ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.
