strength training

rendering of a STUDIO LFT class entrance at Vasa Fitness

Vasa Fitness Adds Boutique Strength Class to HVLP Gym Offerings

Studio LFT will debut as a pilot program at four of Vasa Fitness' Colorado clubs this January before a planned rollout across eight states.

Push Past Plateaus: Inside Tone House’s Fitness Approach

Tone House, a New York-based fitness studio known for its rigorous, sports conditioning-inspired workouts, is consistently innovating.

woman deadlifts at a BFT studio

The Best Strength & Conditioning Fitness Franchises To Open

Athletech News breaks down the best strength and conditioning franchises to open, including investment, workout offerings and growth goals.

Person stretching at a gym

U.S. Fitness Facility Membership Hits Record 72.9 Million

Gyms hit a historic membership milestone in 2023, reflecting a growing national emphasis on health and wellness

Power Plate

Power Plate Technology Boosts Results, Retention & Referrals

Fitness and health industry veteran Victor Verhage touts Power Plate as a catalyst for revenue generation and more.

man works out on Centr Inspire machine

Centr CEO Andrew Sugerman on the New Inspire Series, Growth Plans

The newest fitness equipment launch from Centr, the Inspire Series, brings professional-grade quality to home gyms.

collage of people doing different workouts

Prepare for the New Year Rush: Effective Q4 Social Media Strategies

Learn more about social media strategies in the fitness space for Q4. The leaders at ekhoes agency explain.

Woman using hip thrust machine

Precor Partners with Dimension 6 Fitness to Distribute Nike Strength Equipment in North America

Precor has announced an exclusive partnership with Dimension 6 Fitness to distribute Nike Strength products in North America.

a smiling headshot of World Gym VP Tiffany Hamlin

World Gym’s Mission to Empower Women with Strength Training 

World Gym, a gym brand built on strength, is meeting female fitness consumers where they are: at the weight rack.

Group of fit people looking at camera

From Overloaded to Optimized: NASM One Meets the Career Needs of Trainers

Unveil the benefits of NASM One™ in helping trainers adapt to industry changes, enhance their skills, and grow their businesses