Mo Farah’s URunn App Lands Seven-Figure Raise Amid Running Boom

The four-time gold medalist’s app secures new backing as run clubs grow and race entries climb

URunn, the running app co-founded by four-time Olympic gold medalist Sir Mo Farah, has raised a seven-figure round led by existing backer 10XU and a group of private investors.

The company, which counts elite marathoner Adam Clarke as co-founder, declined to disclose the figure. 

The raise follows a 2025 seed round and a user base that now spans more than 110 countries, with brand partnerships including Huawei, Vodafone, Puma and Adidas.

URunn‘s app, which gives users access to elite running expertise and coaching, offers personalized training programs that adapt over time, supporting distances from 5K and 10K to half and full marathons. Farah and Clarke are among the coaches, alongside British Marathon champ and Purdue Performance co-founder Charlotte Purdue and Rory Knight, a top U.K. trainer.

“I’ve spent my whole career learning what it takes to improve as a runner and be the best I could be,” Farah said. “This latest funding round means we can reach more people, deepen the human expertise at the heart of the app and make a real difference to how URunn members run, and their belief in what they can achieve in this sport.”

URunn costs £12.99 a month (about $17) or £93.99 a year (about $124).

In the U.K., where URunn is based, 81% of runners now use some form of running tech, and 23% use a running app, according to SportsShoes’ 2026 Running Report. Interest in formal races is also climbing, with 61% of U.K. runners considering a competitive event this year.

The social side is surging, too. New run clubs on Strava have tripled year over year, with Brazil up nearly 800%.

Strava, for its part, is also on board with the running boom. Last year, the social app for active people acquired Runna, the U.K.-based startup behind personalized training plans for runners.