Solidcore
Solidcore Signs Lease at Luxury Residential Building
Solidcore, the Pilates-inspired strength training brand, is moving into The Novus, a luxury residential building in Durham, N.C.
Anne Mahlum on Scaling Solidcore: Why Amenities Are Overrated
Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.
L Catterton Acquires Majority Stake in Solidcore Amid Pilates Boom
L Catterton has acquired a majority stake in Solidcore, the Pilates-inspired strength training brand founded by Anne Mahlum.
Anne Mahlum, Dave Asprey Invest in AI-Driven OxeFit
Solidcore founder and serial wellness and fitness investor Anne Mahlum and biohacking guru Dave Asprey have invested in Oxefit.
Former Xponential CEO Anthony Geisler Talks Fitness Franchising, Rise of GLP-1s
Anthony Geisler addresses his departure from Xponential and analyzes the current fitness and wellness landscape in an exclusive interview.
From Orangetheory to F45, Boutique Fitness CEOs Talk State of the Industry
Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.
Joan Breibart, a Pilates Pioneer, on Why the Workout Continues to Grow
Breibart happened upon Pilates decades before it became popular, and has helped drive the workout modality's explosive growth in the U.S.
Anne Mahlum, Jay Siano Launch Fitness & Wellness Advisory Firm
Solidcore founder Anne Mahlum and real estate pro Jay Siano have launched an advisory firm catering to health, beauty, fitness and wellness brands.
Solidcore Taps UVA Business School To Prep Students for Fitness Careers
Solidcore is teaming with the University of Virginia's McIntire School of Commerce in a partnership that could redefine the business of fitness.
JetSet Pilates Hits Milestone With 50 Franchise Locations Sold
JetSet Pilates continues to solidify its presence in the red-hot Pilates market, hitting a new milestone of 50 franchise locations sold.
