Solidcore

Anne Mahlum and other panelists on stage at the ATN Innovation Summit

‘I Asked a Lot of Questions’: Anne Mahlum Opens Up on Solidcore Funding Journey

Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.

People working out in a Solidcore class.

Whoop & Solidcore Partner to Offer Wearable Insights for Reformer-Based Training

The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.

Athletech News CEO Summit speakers discuss fitness real estate

5 Experts Explain Where to Start and Go in Fitness Real Estate Market

The panel speaks on big cities, the usefulness of cutting-edge data, and more in regard to fitness real estate.

a smiling headshot of Revel owners

Indoor Cycling Studio Revel Joins Solidcore at Luxury Building

Revel, an indoor cycling studio, is joining Solidcore as anchor tenants of The Novus, a high-end residential building.

The Novus, a high-end luxury residential apartment that will house Solidcore.

Solidcore Signs Lease at Luxury Residential Building

Solidcore, the Pilates-inspired strength training brand, is moving into The Novus, a luxury residential building in Durham, N.C.

an image of Solidcore members

Anne Mahlum on Scaling Solidcore: Why Amenities Are Overrated

Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.

an image of Solidcore members under blue lights

L Catterton Acquires Majority Stake in Solidcore Amid Pilates Boom

L Catterton has acquired a majority stake in Solidcore, the Pilates-inspired strength training brand founded by Anne Mahlum.

An image of a smart fitness equipment machine from OxeFit.

Anne Mahlum, Dave Asprey Invest in AI-Driven OxeFit

Solidcore founder and serial wellness and fitness investor Anne Mahlum and biohacking guru Dave Asprey have invested in Oxefit.

Anthony Geisler

Former Xponential CEO Anthony Geisler Talks Fitness Franchising, Rise of GLP-1s

Anthony Geisler addresses his departure from Xponential and analyzes the current fitness and wellness landscape in an exclusive interview.

From Orangetheory to F45, Boutique Fitness CEOs Talk State of the Industry

Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.