Sequel Brands
beem®: Where Wellness Meets Light
In a market obsessed with performance metrics and step counts, beem® is redefining what it means to feel good, turning […]
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026
The Sequel Brands-owned Pilates Addiction has enjoyed an explosive year of growth, with ambitious expansion planned for 2026.
Anthony Geisler, Gary Brecka & Tony Robbins’ Lifeforce Launch New Longevity Franchise
Geisler's Sequel Brands is launching the Ultimate Longevity Center in partnership with Gary Brecka and Tony Robbins’ Lifeforce.
Pilates Addiction Hits 100 Territories Sold Amid Fast Growth
Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands.
Xponential Fitness Shares Climb as SEC Closes Probe Without Action
Xponential Fitness shares jumped after the SEC closed its 18-month investigation with no action, marking a turning point for the franchisor.
Why Anthony Geisler’s Sequel Is More Than Just a Fitness Brand
Anthony Geisler has big plans for boutique fitness franchising company Sequel Brands – and the fitness industry as a whole.
Anthony Geisler Joins White House Health Talks as MAHA Report Calls for More Movement
Geisler, the CEO of Sequel Brands, is calling for decisive action to ignite a national fitness movement around the future of public health.
Anthony Geisler Launches Sequel Brands, a New Boutique Fitness Franchisor
Anthony Geisler's new fitness company Sequel launches with four brands, locations across the U.S. and a team of top execs.
