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The raise comes as Medici Brands, the recently unveiled umbrella entity for David, expands beyond its breakout protein products with candy and another consumer brand set to launch later this year
The over-informed wellness consumer is changing how brands need to compete, according to new NielsenIQ data.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
As demand simultaneously rises for whole-foods and protein-rich offerings, premium beef brands are seizing the moment.
Stars + Honey has closed a $24 million investment led by VMG Partners as the collagen protein bar brand plans national retail expansion.
The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes.
The French group has been building its presence in the protein market in recent years as consumers increasingly seek higher-protein products for fitness, weight management and general well-being.
The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.
The Khloe Kardashian-founded brand is looking to expand its reach across retailers, bolstered by new funding.
After calling protein a traffic driver in January, Starbucks is pushing further into wellness with a weighted vest and a Strava challenge.
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