The over-informed wellness consumer is changing how brands need to compete, according to new NielsenIQ data.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
As demand simultaneously rises for whole-foods and protein-rich offerings, premium beef brands are seizing the moment.
Stars + Honey has closed a $24 million investment led by VMG Partners as the collagen protein bar brand plans national retail expansion.
The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes.
The French group has been building its presence in the protein market in recent years as consumers increasingly seek higher-protein products for fitness, weight management and general well-being.
The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.
The Khloe Kardashian-founded brand is looking to expand its reach across retailers, bolstered by new funding.
After calling protein a traffic driver in January, Starbucks is pushing further into wellness with a weighted vest and a Strava challenge.
Boutique fitness giant Orangetheory has teamed up with plant-based brand Trubar on a creamsicle-flavored protein and fiber bar.
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