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While improved health awareness and aging populations have also boosted whey prices, the GLP-1 trend is the key factor behind demand.
The global protein supplement market is projected to hit $50.7 billion by 2031 at a 7.8% compounded annual growth rate, according to a new report.
Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.
Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools' Day 2026 is holding up a mirror to the wellness industry.
David is having some fun while directly disputing a lawsuit that alleges its protein bars contain 80% more calories and 400% more fat than labeled.
David asserts the class-action claims are unfounded, saying it stands by its claim that its protein bars contain only 150 calories.
This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
Dr. Peter Attia was an investor in David Protein and participated in its $10 million seed funding round in August 2024.
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
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