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The Parm Bar leans into the growing demand for convenient, real-food protein options as an alternative to bars and shakes.
The French group has been building its presence in the protein market in recent years as consumers increasingly seek higher-protein products for fitness, weight management and general well-being.
The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.
The Khloe Kardashian-founded brand is looking to expand its reach across retailers, bolstered by new funding.
After calling protein a traffic driver in January, Starbucks is pushing further into wellness with a weighted vest and a Strava challenge.
Boutique fitness giant Orangetheory has teamed up with plant-based brand Trubar on a creamsicle-flavored protein and fiber bar.
BODi has expanded its Shakeology line into Sprouts and The Vitamin Shoppe, marking the brand's first-ever retail partnership after dismantling its MLM model.
While improved health awareness and aging populations have also boosted whey prices, the GLP-1 trend is the key factor behind demand.
The global protein supplement market is projected to hit $50.7 billion by 2031 at a 7.8% compounded annual growth rate, according to a new report.
Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.
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