Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Protein Pints, a high-protein ice cream brand founded by two young entrepreneurs, expands to 8,000 stores nationwide.
Jared Smith, the co-founder of RXBar, is looking to tap into the red-hot market for high-protein snacks with Hormbles Chormbles.
MyFitnessPal’s latest Nutrition IQ 3.0 survey reveals surprising gaps in nutritional knowledge and has launched a quiz to help consumers.
Famed boxer Mayweather has launched a collection of supplements to fuel performance Floyd Mayweather, who many call one of the […]
Life Time has unveiled a second complimentary challenge for non-members this year: a 30-day Ultimate Protein Reset.
CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.
Shed has launched Clear Protein Hydration, tackling two concerns of the health-minded: hydration and protein.
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