Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.
If the blur of the last few weeks has left you feeling lost and off to a rough start, you’re not alone — and it may come as some relief that one of the biggest protein brands has your back.
Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
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