Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.
New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]
Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
Alex Cooper’s Unwell Hydration is entering the protein category with a beverage that combines whey isolate, electrolytes and B vitamins.
Athletech News rounded up the best protein products, from ready-to-drinks and powders to snacks and advanced shake tech.
HighPost Capital invests in Equip Foods, backing the clean-label supplement brand known for its grass-fed beef protein powder.
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