personal training

Women doing yoga in a sauna

How Top Boutique Fitness Brands Are Embracing Gamification

Dive into the dynamic world of fitness gamification where boutique brands are crafting compelling, competitive experiences

Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool

Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance

Snap Fitness exerciser

Personal Training with a Personal Touch at Snap Fitness

Snap Fitness uses cutting-edge technology while bringing a human-first approach to training to help spur franchising success

Echelon fitness equipment inside an apartment building

Echelon Acquires FlexIt To Expand Personalized Training

Echelon Fitness has officially rebranded FlexIt as Echelon Coach, expanding its digital training and wellness offerings for members.

ACE president and CEO Cedric X. Bryant

CEO Corner: ACE’s Cedric X. Bryant on Fitness, Healthcare & GLP-1s

A longtime executive with the American Council on Exercise (ACE), Bryant is helping lead the fitness-as-medicine movement.

Two people working out on a Hyperion from REP Fitness

Maximizing Strength Training Without Maxing Out Space: How REP Fitness Redefines Gym Design

Strength training is moving beyond traditional machines, and REP Fitness is leading the way with multi-functional, high-impact designs.

Woman working out with trainer on smartphone

IDEA Fitness Mentor Network Connects Fitness Pros With Industry Leaders

IDEA® Health & Fitness Association has introduced the IDEA Fitness Mentor Network, a new initiative aimed at providing mentorship.

Man in wheelchair

Pulse Fitness Unveils Initiative To Promote Gym Inclusivity

Pulse Fitness teams up with Paralympian Ian Marsden to push for fully inclusive gym spaces, ensuring disabled athletes have equal access.

NMES Maching

Can Neuromuscular Electrical Stimulation Impact Strength Training Gains?

Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...

Headshot of Cathy Hall

NASM appoints Cathy Hall Vice President of Marketing

Former PetSmart, Sleep Number executive to drive customer acquisition and brand strategy The National Academy of Sports Medicine (NASM) has […]