NASM appoints Cathy Hall Vice President of Marketing

Former PetSmart, Sleep Number executive to drive customer acquisition and brand strategy

The National Academy of Sports Medicine (NASM) has appointed Cathy Hall as its new vice president of marketing to lead brand elevation and customer acquisition efforts.

Hall, who brings over two decades of marketing experience from prominent consumer brands, will oversee the fitness certification company’s performance marketing, e-commerce, and brand differentiation initiatives. She reports directly to Chief Commercial Officer Kristin Carrico.

“I’m thrilled to join the talented and dedicated team at NASM,” Hall said. “I have long admired NASM’s commitment to equipping fitness and wellness professionals with the training and tools they need to best serve their clients.”

Prior to joining NASM, Hall held marketing leadership positions at several wellness and retail companies, including Deka Lash, PetPartners, The Joint Chiropractic, PetSmart, Advance Auto Parts, Sleep Number, and Midas International.

NASM CEO Mehul Patel cited Hall’s proven track record in delivering results for top-tier brands as a key factor in her appointment. “She has a long track record of delivering results for top-tier brands across wellness and retail services,” Patel said.

Hall holds both a Bachelor of Arts in Economics and an MBA in Marketing and Strategy from Northwestern University. She is based in Phoenix and maintains an active lifestyle that includes hiking, yoga, strength training, and downhill skiing.

NASM provides fitness and wellness training and certifications globally. The organization aims to expand its reach and engagement with customers under Hall’s marketing leadership in 2025 and beyond.