Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
The International Sports Sciences Association (ISSA) is responding to a growing demand for Pilates with its new instructor training program.
Being a professional fitness coach requires more than an understanding of fitness knowledge, yet hopeful coaches often overlook key areas.
A mix of long, slow cardio and short, intense workouts is likely the best way to improve aerobic capacity over the long term.
Former Equinox manager Röbynn Europe alleged she was unlawfully fired after reporting a male colleague for race and gender discrimination.
Equinox is experiencing unprecedented growth in its member community and sees a high demand for personal training.
The collaboration could be a game changer for personal trainers looking to increase their income through ecommerce.
Carl Hardwick discusses the benefits and drawbacks of fitness wearables, and why the ultimate goal should be to stop using them altogether.
Life Time is off to a strong start this year, with memberships up nearly 40,000 in the first quarter and revenue up 30% from Q1 of 2022.
Fitness coaches should consider their clients' masculine and feminine traits in order to personalize and optimize program design.
To avoid being overtaken by AI, fitness coaches must take a holistic approach and seek to understand the whole person.
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