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Oura has sold over two million units in the past year alone and is on track for $1 billion in revenue in 2025 as the smart ring market booms.
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
Fitness trackers are expanding into healthcare, corporate wellness and women’s health, yet privacy risks and battery life remain hurdles.
The Delhi High Court has dismissed Ultrahuman’s lawsuit against Oura, citing “wilful and deliberate” non-disclosure of U.S. trade rulings.
Smart ring maker Oura is opening a Fort Worth, Texas, facility in 2026 to fulfill defense contracts, supporting personnel readiness.
Ultrahuman has brought a patent claim in India against Oura, alleging infringement as the sides' smart ring rivalry grows.
Ultrahuman acquires viO HealthTech to launch Cycle & Ovulation Pro, a Ring AIR subscription upgrade offering over 90% ovulation accuracy.
Oura is launching a redesigned Pregnancy Insights experience and the smart ring maker's first-ever perimenopause feature.
Dexcom’s Smart Food Logging tool uses AI to scan meals, making it easier for users to track and fine-tune nutrition
From smart rings to energy drinks, ATN breaks down the best early Amazon Prime Day deals for fitness and wellness enthusiasts.
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