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A new study from Oura provides a detailed look at how the human body changes during pregnancy, drawing on data collected from the Oura Ring.
Oura has entered into new multiyear patent licensing agreements with fellow smart ring makers RingConn and Omate, expanding its network of collaborations across the category.
Fresh off an $11B valuation, Oura is rolling out updates including a "Cumulative Stress" measurement, along with a redesigned app interface.
Oura has raised $900 million at an $11 billion valuation as smart rings surge and the U.S. government pushes wearables for preventive health.
Peloton is partnering with Respin Health to launch a research study on how targeted exercise can improve menopause-related symptoms.
Smart ring maker Ultrahuman has unveiled two initiatives to make preventive healthcare more accessible: Vision Cloud and Blood Vision Essentials.
From AI wearables to GLP-1s and social fitness, UBS’s event spotlighted the innovations driving the $2 trillion wellness market.
Oura has sold over two million units in the past year alone and is on track for $1 billion in revenue in 2025 as the smart ring market booms.
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
Fitness trackers are expanding into healthcare, corporate wellness and women’s health, yet privacy risks and battery life remain hurdles.
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