Oura

woman wears a ceramic Oura Ring 4

Oura’s $11B Valuation Signals Investor Confidence in Preventive Health

Oura has raised $900 million at an $11 billion valuation as smart rings surge and the U.S. government pushes wearables for preventive health.

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Peloton Enters Menopause Care as Wellness Brands Race To Aid Women in Midlife

Peloton is partnering with Respin Health to launch a research study on how targeted exercise can improve menopause-related symptoms.

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Ultrahuman Adds AI-Powered Medical Advice, Expands Blood-Testing Service

Smart ring maker Ultrahuman has unveiled two initiatives to make preventive healthcare more accessible: Vision Cloud and Blood Vision Essentials.

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member exclusive

UBS Event Explores What’s Next in Booming Global Wellness Market

From AI wearables to GLP-1s and social fitness, UBS’s event spotlighted the innovations driving the $2 trillion wellness market.

Oura Ring Gen 3 Heritage

Oura Sees Ring Sales Surge Amid Rumored $11B Valuation

Oura has sold over two million units in the past year alone and is on track for $1 billion in revenue in 2025 as the smart ring market booms.

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member exclusive

Smart Rings Are Dominating the Fitness Wearable Market, Especially Among Gen Z

Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.

a woman running with a wearable watch on her wrist.

Fitness Wearables Market Set To Hit $190B, but Data & Battery Life Hurdles Remain

Fitness trackers are expanding into healthcare, corporate wellness and women’s health, yet privacy risks and battery life remain hurdles.

Ultrahuman rings

Oura Gets Another Win Against Ultrahuman as Indian Court Tosses Patent Case

The Delhi High Court has dismissed Ultrahuman’s lawsuit against Oura, citing “wilful and deliberate” non-disclosure of U.S. trade rulings.

Oura ring

Oura Brings Manufacturing to Texas, Turning Wearables Into Defense Readiness Tools

Smart ring maker Oura is opening a Fort Worth, Texas, facility in 2026 to fulfill defense contracts, supporting personnel readiness.

Ultrahuman rings

Ultrahuman Files Patent Infringement Suit Against Oura in India

Ultrahuman has brought a patent claim in India against Oura, alleging infringement as the sides' smart ring rivalry grows.