Orangetheory Fitness
How Fitness Franchises Can Craft a Winning PR Strategy
Nicole Dunn, CEO of Dunn Pellier Media, shares how fitness franchise brands can master the art of earning positive media coverage.
The Gamification of Fitness: From Leaderboards to Enchanted Forests
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
Gympass Adds MyFitnessPal as Employees Demand More Wellness Options
Gympass members will now have access to food-logging tools, exercise activity trackers and wellness habit logs from MyFitnessPal.
Orangetheory Embraces Sustainability With Plastic-Free Gym Wipes
The move supports the Orangetheory mission of environmental sustainability, as the new wipes are free from harsh chemicals.
Destination Wellness: The Covery Spa Plots Northeast Expansion
The Covery, a boutique wellness spa that provides red light therapy and IV infusions, expects to sell 100 locations by the end of the year.
The Fit Guide Launches in NY. Its Data Will Help Fitness Operators Improve, Say Co-Founders
An international rating system for fitness clubs, The Fit Guide allows anonymous visitors to report their fitness experiences.
Anytime Fitness Rolls Out New App With Personalized Coaching Services
Members can use the Anytime Fitness App to schedule fitness consults, book training sessions or chat with a coach via text and video calls.
Orangetheory Says Life Changes in the Orange Zone in Latest Ad Campaign, Plans Expansion with 100 Studios
Orangetheory Fitness added 200 new studios even in the COVID-19 pandemic-ridden years of 2020, 2021, and 2022.
Community Gyms Coalition Launches Fitness is Essential Campaign
Community Gyms Coalition's Fitness is Essential campaign will educate Americans about the positive impacts of physical and mental well-being.
Gympass to Offer Personal Nutrition Coaching for Clients
Stronger U Nutrition will help Gympass users in the US and UK get a better grip on their health and fitness goals.
