Orangetheory Embraces Sustainability With Plastic-Free Gym Wipes
Orangetheory has partnered with Natrulab Innovations as the first fitness brand in Canada to use the biodegradable wipes
Orangetheory Fitness has gone green, at least in terms of its new gym wipes.
The fitness franchise has launched Natrulab Innovations biodegradable disinfectant wipes in 110 locations across Canada.
Orangetheory is the first fitness brand in Canada to use such a product, and the move supports Orangetheory’s mission of environmental sustainability, as Natrulab’s wipes are free from harsh chemicals.
According to Blake MacDonald, President of Orangetheory Fitness Canada, the fitness franchisor can enact significant sustainability changes within its studios that will have positive and long-term effects on the environment.
The Natrulab wipes are one of the first products in their class to be commercially available.
“For years the fitness industry’s only option has been cleaning products that not only fully derived from plastic materials that will take hundreds of years to break down, but also includes harsh chemicals for cleaning,” said MacDonald. “These new Natrulab wipes allow us to eliminate many of these chemicals in our studios to provide a more comfortable experience for our members and allows us to remove what would be the equivalent of 52 national hockey league ice surfaces in plastic materials from our landfills each year.”
While most wipes are made of plastic and can take up to thirty years to degrade, resulting in microplastics, Natrulab wipes are made from a plant-based biodegradable viscose material. Health Canada has approved Natrulab’s wipes, which contain safe cleaning ingredients that kill 99.9% of viruses, bacteria and fungi.
“We’re committed to not only being a leader with our fitness product, but also with our efforts in environmental sustainability,” MacDonald continued. “We believe that these changes are essential to our operations and are committed to ensuring our members feel they have made the right choice trusting Orangetheory Fitness as their fitness solution.”
In other Orangetheory news, Dave Meyers, Grammy Award winner, recently directed a new creative advertising campaign for the fitness franchisor. The campaign emphasizes the significance of returning to in-person fitness while showcasing Orangetheory’s heart-race-based interval training.
Orangetheory’s CEO, David Long, told Yahoo Finance Live that the fitness operator plans to open 100 new studios this year, with even loftier goals for 2024.
