Orangetheory Fitness
Anytime, Orangetheory Eye Expansion in Europe’s Booming Fitness Market
Purpose Brands will pursue aggressive expansion in Europe for Anytime Fitness and Orangetheory, its executives say.
HFA Show: Chuck Runyon, Dave Long Talk Advocacy, Global Expansion
Purpose Brands board co-chairs Dave Long and Chuck Runyon are calling on fitness industry stakeholders to embrace advocacy efforts.
Orangetheory Adds HSA/FSA Payments Through Dr. B
If approved, Orangetheory Fitness members can use HSA/FSA funds to pay for memberships, class packs and a heart rate monitor.
Breaking Down the Best New Year’s Ad Campaigns in Fitness
With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.
The Fitness & Wellness Moves That Defined 2024
ATN breaks down the acquisitions, bankruptcies and CEO hires that figure to impact the fitness and wellness industry for years to come.
The 10 Most Popular Fitness & Wellness Stories of 2024
From mega-mergers to shocking CEO departures to new research findings, this was the most popular fitness and wellness news of 2024.
Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
Orangetheory Kicks Off ‘12 Days of Fitness’ Challenge
Orangetheory's new fitness challenge will keep members engaged during the hectic holiday season with the brand's most beloved workouts..
Orangetheory, Anytime Fitness Unveil Parent Company, Name New CEO
Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and more.
Bodybar Pilates Names Michael Piermarini as Chief Operating Officer
Boutique franchise Bodybar Pilates has appointed Michael Piermarini as its new chief operating officer (COO).
