Purpose Brands will pursue aggressive expansion in Europe for Anytime Fitness and Orangetheory, its executives say.
Purpose Brands board co-chairs Dave Long and Chuck Runyon are calling on fitness industry stakeholders to embrace advocacy efforts.
If approved, Orangetheory Fitness members can use HSA/FSA funds to pay for memberships, class packs and a heart rate monitor.
With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.
ATN breaks down the acquisitions, bankruptcies and CEO hires that figure to impact the fitness and wellness industry for years to come.
From mega-mergers to shocking CEO departures to new research findings, this was the most popular fitness and wellness news of 2024.
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
Orangetheory's new fitness challenge will keep members engaged during the hectic holiday season with the brand's most beloved workouts..
Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and more.
Boutique franchise Bodybar Pilates has appointed Michael Piermarini as its new chief operating officer (COO).
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