The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites.
The parent company of Anytime Fitness joins forces with Orangetheory in a deal that creates a global wellness giant.
Orangetheory Fitness and Hannah Berner have partnered to make the fitness community more welcoming using comedy.
Orangetheory Fitness cheif development officer explains how his company's experienced growth right along with the fitness industry at large.
Crunch Fitness was crowned the ultimate fitness franchise of 2024 by "Entrepreneur," but many brands earned a spot in the annual ranking.
Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
As boutique fitness surges in popularity, ISSA is tailoring its educational programs to meet the unique needs of instructors and studios.
A collaboration between two top fitness brands, the OTF REFLEX™ Treadmill sets industry standards in design, force absorption and durability.
Orangetheory Fitness is accelerating its global expansion plans as Digme Fitness has acquired the brand's London studios.
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