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The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
A new survey shows Americans are rejecting fitness influencers, tracking tech, and outdated mindsets—forcing brands to rethink their role.
The NFL legend joins Mike Repole, who bought Nobull last summer and has a history of partnering with Hall of Fame athletes.
GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.
Athletech News took the Nobull Ripstop Runner shoes for a spin to see how they stack up to other running shoes on the market.
Mike Repole, the beverage mogul who founded both Glaceau (Vitaminwater) and Bodyarmor, has purchased a majority stake in the fast-growing training apparel and footwear brand Nobull.
Nobull CrossFit Open participants will get the opportunity to enter one of Spartan's U.S.-based events in 2023.
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