Nike
Introducing Nike Forward: A Premium, Sustainability-Minded Apparel Innovation
Compared with traditional knit fleece. Nike Forward contributes to an average 75% reduction in the carbon footprint.
Athleisure is Here to Stay… At Least Until 2030 with Projected Growth of $662.56 Billion
While offline athleisure sales were higher (60+%) than online in 2021, the latter is expected to see its highest compound annual growth...
Orangetheory Fitness Launches Flagship Location in NYC
The flagship NYC studio will also have a street-level retail store where Orangetheory will sell co-branded merchandise.
Lululemon Enters Footwear Market with Blissfeel & a ‘Women First’ Approach
Lululemon Blissfeel are running shoes with underfoot foam cushioning technology, launching in ten colors today.
‘Disruptions Make Winners,’ says Bernstein Analyst: A Look at Nike, Adidas, Peloton, & Lululemon
While Bernstein analyst Aneesha Sherman acknowledges that challenges will persist until 2023, she writes that 'those disruptions are...
Nike Changing the Game with Immersive Retail Experience
The Nike immersive retail experience project takes place at the company’s House of Innovation in Paris. A clip of the adventure is available
Nike Releases Movement Series…for Your Mind
Nike will feature athletes and influencers as it promotes its Movement and will introduce additional programs in the coming months.
Nike Makes Move to Sue Lululemon
Nike says Lululemon continues to make & sell Mirror Home Gym & its mobile apps without authorization & in patents' violation.
Adidas Joins Nike in the Metaverse & Generates $23 Million
Adidas celebrated the Metaverse news with a profile picture of a Bored Ape Yacht Club #8774, which sold for 46 ether or $156K.
Nike Acquires RTFKT, Pushing Further Into Digital Fashion
Pronounced "artifact," RTFKT Studios has been acquired by Nike, Inc., with the terms of the deal staying undisclosed.
