Fairmont Hotels & Resorts is rolling out immersive, property-specific wellness experiences and has tapped French soccer player Kylian Mbappé to draw attention to its “Wellness Without Walls” campaign.
Nike's shocking decision to shutter all of its boutique fitness studios isn't a good look for a sector that's already struggled with questions around financial viability.
Nike Studios, a chain of Nike-branded boutique fitness studios, has stopped operating, former members and trainers said.
As livestream commerce gains ground in the U.S., one platform reports that its athleisure sales have climbed nearly 30% in six months.
Nike is bringing its After Dark Tour back for the second year in a row, staging women’s-only races in seven key cities across the globe.
Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
NikeSkims' sold-out Rift split-toe shoes are getting restocked in a new satin style – and with a ballet-inspired spring 2026 collection.
The Nike x Hyperice Hyperboot promises mobile recovery, with heat and compression built into a wearable boot. But is it genuinely useful or overkill?
Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City.
Nike is revamping its executive team, including a C-suite shakeup, as part of CEO Elliott Hill’s push to restore growth.
Sign Up to Our Newsletter
