Nike

The Best Gym Shoes for Every Workout, According to Personal Trainers

To help you find the best workout shoes, Athletech News asked personal trainers what they recommend for their own clients.

Myzone Hires Former Nike Brand Leader Kerry Williams as CMO

Kerry Williams will help transform the Myzone brand to better communicate the benefits of physical activity and heart-rate training.

Life Time Opens First Oregon Location Near Nike HQ

Life Time has introduced its newest luxury athletic club and co-working space in Beaverton, Oregon, located on the outskirts of Portland.

How To Build a Great Fitness App, With Mutual Mobile

A great fitness app should be fun and engaging, but brands should resist the urge to include too many features, according Mutual Mobile.

Nike Makes Connected Fitness Play With Strava Partnership

Strava members will get access to challenges and curated exclusive content from Nike coaches and athletes via a Nike-branded club.

Hyperice nike Andy Miguel

Hyperice Adds Nike Vet Andy Miguel as New Head of Marketing

Miguel arrives at Hyperice after nearly two decades at Nike, where he oversaw the Jordan Brand and directed NBA All-Star Game campaigns.

Adidas investors

Investors Sue Adidas Over Failed Partnership With Kanye West

Investors allege that Adidas was aware of the risks of its partnership with with Kanye West before severing ties with the rapper.

Images of Foot Locker stores

Foot Locker Closing 400 Stores by 2026, Reveals ‘Lace Up’ Strategy

Foot Locker announced the closure of 400 stores by 2026 at the Investor Day conference in New York Monday.

A man and a woman shaking hands

Layoffs Hit Gymshark, 65 Positions Eliminated at North American Office

Gymshark says the layoffs are meant to centralize the company operations and safeguard the future of the business.

Nike Worldwide Headquarters

Nike is the Top Sportswear Brand of Choice in USA

Following Nike at the number two spot in the top sportswear brands in USA is athletic apparel retailer Lululemon.