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Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.
Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness.
Nike is deepening its commitment to elite running with the launch of a nationwide network of distance running clubs.
Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.
Nike is hosting a six-city 2025 After Dark Tour, a series of women's running events that take place in the evening.
Reebok has unveiled a new training sneaker - the Nano X5 - as the sneaker and apparel company plots its comeback era.
Nike has partnered with Wellhub to give millions of employees access to Nike Studios as part of their employer-sponsored benefits plan.
Recovery tech brand Hyperice has unveiled the Normatec Premier as a fully wireless, advanced compression device with a long battery life.
Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
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